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Welcome to the Ictus Initiative Blog!

October 30, 2009

STEPHANIE WINIARSKI, Marketing Associate

Welcome to the Ictus Initiative Blog!

You’re probably here for one of three reasons:

1)   You, your spouse, a family member, or a friend of yours is a client of the Ictus Initiative, and you’ve come to read about what’s new with the company.

2)   You were wandering through the blogosphere looking for a good blog to read (and in which case, look no further because you’ve found one!)

3)   You heard the Ictus Initiative was rebranding and inviting the public to witness the step-by-step process, but also share their opinions and feedback on what will ultimately be the new look of the company.

Regardless of which initial reason brought you here, it’s safe to say that you’ll come back because the concept of you becoming a fundamental part of the rebranding project is new, exciting, and intriguing. You might have a limited idea or no idea at all of what we do, and that’s OK! We still want to hear from you and get your feedback on our new look. It sounds like nothing you’ve ever heard of or experienced before, and it’s a new idea to us as well, but we here at the Ictus Initiative like blazing trails and becoming pioneers.

First, though, you should have a general idea of what the Ictus Initiative does because that, of course, will impact what our new brand’s look and feel will best suit our company.

The Ictus Initiative is a marketing, public relations, and content development firm located in Boston’s North End neighborhood. Our clients come from a variety of backgrounds and fields, but there’s one fundamental thing that they all have in common: all of them are experts in their respective fields. Here at the Ictus Initiative we firmly believe that a person is the product, and through the art and science of marketing, we take experts and turn them into celebrities.

Now, how can you get involved in our rebranding process?

Are you one of the 321.1 million people who have a Facebook page? If you answered yes to that question, next time you find yourself looking to see if anyone wrote on your wall or commented on your status, take a few moments to look at and explore the Ictus Initiative fan page (    and become our fan. We’ll be using our Facebook page to announce important dates, release images (for example, a sample of the web page design), start discussions, announce possible events and promotions, and put up links for when we have a new blog entry.

Don’t forget to check your phone, because we’ll be using Twitter in the same way. Follow us @ictusgroup (, to receive the latest news and updates on what aspect of the project we’re focusing on for that day. We’ll also tweet promotions, sneak peeks at the final product, and possible images or logos that we want to hear your thoughts about.

Lastly, it probably goes without saying that this blog will be one of the main ways in which Ictus will communicate with you. We’ll use the blog to not only keep you updated with any steps we’ve been taking or any roadblocks we might have hit, but also to give you history and further insight into our company. At the end of this project, you’ll be able to see our logo and look as more than just an aesthetically pleasing blend of colors and symbols. Instead, you will be able to understand why that particular logo was chosen, what it says about the agency, and how the new brand is different and a fresh take on our old look.

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