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Slogan: More than Just a Few Words

November 6, 2009

Ictus Initiative slogan STEPHANIE WINIARSKI, Marketing Associate

It’s a common life lesson that we have to learn from our past in order to move forward into  the future. In keeping with the theme of the past, the time has come for us to look at what will soon become the “old” Ictus Initiative slogan, created in 2003. If the whole purpose of rebranding is to refresh and revitalize your company’s image, it’s obviously important to study the parts of your slogan to understand why they’ve become outdated. Our current tagline is “On the air, on the web, & on the street.” The tagline’s purpose is to highlight to the public the three medias we utilize to promote our clients and their expertise, and this purpose is not outdated. We still use broadcast media, the web, and word of mouth to get our clients exposure. However, what is dated about this tagline is how it distinguishes us from any other marketing, public relations, and content development firm.

Think back to six years ago. In 2003, the web was not a brand new invention, but it was new enough that it wasn’t the huge part of our society that it is today. Did you have an active email address in 2003? Even if you did, did you check that email address as often as you do today? Look at all the other services the web offers now, from reading news online to ordering your mother’s birthday present to creating online photo albums. Our common uses of the internet today were novelties back in 2003. In six years we’ve also witnessed the exponential growth of social media. Here’s a scary thought – six years ago, Facebook didn’t even exist. The site wasn’t launched until February of ’04, and it was still a few more years until Facebook became more than just a site for bored college students. Today the website is one of the top two social networking sites. Adding on to the list of websites that didn’t exist in 2003 is Twitter, which means that no one received daily news updates from the White House, CNN, or your celebrity of choice.

The fact of the matter is that the web has changed drastically in just six short years, and has become a standard tool for all marketing and public relations firms. Today, we’d view any type of firm or business that didn’t use the internet as “out-dated” and “old-fashioned.” So the problem with the current Ictus Initiative tagline is that it doesn’t allow our firm to stand out anymore because all the communication mediums we emphasize in the tagline have become common practice in our industry.

Therefore, it’s time for us to make a change. It’s time for us to create a new tagline that when read is uniquely and distinctly Ictus.

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2 Comments leave one →
  1. November 6, 2009 6:37 pm

    I found your site on Google and read a few of your other entires. Nice Stuff. I’m looking forward to reading more from you.

    • November 9, 2009 10:02 pm

      Thanks, Jason! We’re happy to have an audience 🙂 Keep on reading, and please share your thoughts as we embark on this journey.

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