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A multi-layered approach

November 18, 2009

NAOMI HUI, Creative Director

With a developed strategy in place, the next step in a company’s rebranding should be to analyze the current logo. From a designer’s perspective, the process begins by asking the following questions:

How does the logo convey what the company does?

How does it show that the company is different from others?

What kind of image does the logo project?

There should not be a disconnection from the old logo. The newly designed logo should still have the recognizable essence of the previous one, but not be so different that it alienates current clients. The current Ictus logo can be viewed above in the header, and you can see that the multi-leveled pyramid is a very strong element. The symbol is appropriate, because the company builds upon the client’s expertise with solid strategy, strong marketing plans, potent public relations, and relevant design . All of these factors are crucial to creating the customized client experience that is unique to Ictus. This pyramid symbol shows these defining qualities of Ictus, and is an element from the old logo that should exist in the new.

Through strategical discussions, we established the goals and objectives early in the process, and the image of the company was clarified. This focused message will be conveyed in the new logo and the updated look and feel. The vision for the dynamic graphic elements is that they are flexible for use across different media, such as web and stationery. All these multi-layered components will form the identity of Ictus, and it all began with some simple sketches…

preliminary sketches for Ictus logo

gel pens are ideal for quick sketching

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With a developed strategy in place, the next step in a company’s rebranding should be to analyze the current logo. From a designer’s perspective, the process begins by asking the following questions:

How does the logo convey what the company does?

How does it show that the company is different from others?

What kind of image does the logo project?

There should not be a disconnection from the old logo. The newly designed logo should still have the recognizable essence of the previous one, but not be so different that it alienates current clients. The current Ictus logo can be viewed above in the header, and you can see that the multi-leveled pyramid is a very strong element. The symbol is appropriate, because the company builds upon the client’s expertise with solid strategy, strong marketing plans, potent public relations, and relevant design[ID1] . All of these factors are crucial to creating the customized client experience that is unique to Ictus. This pyramid symbol shows these defining qualities of Ictus, and is an element from the old logo that should exist in the new.

Through strategizing discussions, we established the goals and objectives early in the process, and the image of the company was clarified. This focused message will be conveyed in the new logo and the updated look and feel. The vision for the dynamic graphic elements is that they are flexible for use across different media, such as web and stationery. All these multi-layered components will form the identity of Ictus, and it all began with some simple sketches…


 

 

 

PAGE \# “‘Page: ‘#’
‘” <!–[if supportFields]><![endif]–> [ID1]You’re using some great alliterating here. Why stop with design? Dramatic, deft, distinctive, daring, dashing…

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